Privacy policy.
Updated: March 1, 2025
Northland Tow & Recovery LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to safeguarding the personal information you provide to us. This Privacy Policy outlines how we collect, use, store, disclose, and protect the information we gather from or about you when you visit our website at www.nltowrecovery.com (the “Site”) or otherwise interact with us online. It also describes the rights and choices you may have regarding your personal information.
By using our Site or voluntarily providing personal information to us, you acknowledge and consent to the data practices described in this Privacy Policy. If you do not agree with this Policy, please do not use our Site. Any capitalized terms not defined in this Policy have the meanings given in our Terms and Conditions or applicable law.
1. INFORMATION WE COLLECT
We may collect personal information (i.e., data that identifies you or can be combined with other data to identify you) that you provide directly, as well as certain information automatically when you use our Site.
a. Information You Provide Voluntarily
You may voluntarily give us information through:
Contact or “Work With Us” Forms: Includes name, email address, phone number, company/organization name, and any details in the message body (such as service requests or questions).
Phone or Email Communications: If you contact us by phone or email, we may record details of the call or store your email, including any personal information you provide.
Subcontractor or Partner Applications: If you apply to partner with or subcontract for Northland Tow, you may submit business details (e.g., towing company name, experience, service areas, references).
Other Communications: Any additional information you choose to send (for example, location details or inquiries about specialized services).
Providing personal information is voluntary, but if you do not provide certain data, we may be unable to respond to your inquiry or provide the requested services effectively.
b. Information We Collect Automatically
When you visit or navigate the Site, we (and our third-party analytics providers) may automatically gather data about your visit, such as:
Technical Details: IP address, browser type, device type (mobile/desktop), operating system, referring/exit pages, date/time stamps.
Usage Data: Pages or services viewed, links clicked, duration of visit, and other Site interaction details.
We typically collect such data via cookies and similar tracking technologies. While this data alone does not usually identify you by name, it can become personal information if linked with other identifiers.
2. HOW WE USE YOUR PERSONAL INFORMATION
We use personal information for various business and operational purposes, including:
a. Providing Services and Responding to Inquiries
i. To reply to your questions or requests (e.g., if you contact us for roadside assistance or to inquire about partnering).
ii. To coordinate towing, recovery, or repair services by relaying details (like name, location, vehicle) to our independent subcontractors where needed.
b. Business Operations
i. To process and schedule requested services (towing, repair coordination, etc.).
ii. To maintain records of interactions, track multiple requests, and improve internal processes (like dispatch operations).
c. Site Improvement and Personalization
i. To analyze user behaviors (pages visited, time spent) so we can refine Site content, layout, and functionality.
ii. To enhance user experience, possibly including remembering preferences or offering personalized features (if introduced).
d. Marketing and Communications (With Consent)
i. To send you newsletters, updates, promotions, or relevant offers, but only if you explicitly agree or have previously requested information.
ii. You can opt out of receiving marketing emails at any time.
e. Legal Compliance and Protection
i. To comply with applicable laws, respond to legal requests (e.g., subpoenas, court orders), or enforce our Terms and Conditions.
ii. To investigate and prevent fraud, security incidents, or other misconduct, and to protect the rights and safety of the Company, our customers, and the public.
f. Additional Purposes
We may use your information for any other purpose for which you consent at the time of collection or as otherwise permitted by law.
3. DISCLOSURE OR SHARING OF INFORMATION
We do not sell personal information to third parties for their own commercial advantage. However, we may share your data under the following circumstances:
a. Service Providers and Partners
i. To fulfill your service requests, we may share relevant data (e.g., name, contact info, vehicle details) with independent towing operators or repair shops.
ii. With third-party service providers who assist us in hosting our Site, managing emails, processing analytics, or performing other operational tasks under contractual obligations to protect your data.
b. Within Our Company and Affiliates
i. We may share personal information among employees and agents who need the information to carry out their duties.
ii. If we have affiliated entities, we may share data with them, subject to compliance with this Policy.
c. Legal Obligations and Protection
We may disclose your personal information when we believe it is reasonably necessary to comply with applicable laws or legal obligations, to protect our legal rights or property (or those of our customers), to investigate or prevent suspected wrongdoing such as fraud or abuse, or to safeguard the health and safety of individuals.
d. Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets involving the Company, personal information may be transferred as part of the transaction. We will ensure any successor entity honors the commitments of this Privacy Policy or notifies you of changes.
e. With Your Consent
In circumstances not covered above, we will seek your explicit consent before sharing your data with third parties (e.g., sharing contact details with an unrelated business for a special offer you opted in to).
We do not sell or disclose your personal information for third parties’ direct marketing purposes unless you have explicitly authorized it.
4. COOKIES AND TRACKING TECHNOLOGIES
Our Site uses cookies and similar technologies to collect and store information. Cookies are small text files placed on your device to help us recognize you, analyze Site usage, or remember your preferences. For detailed information about which cookies we use, why we use them, and how to manage your cookie settings, please see our Cookies Policy.
a. Essential Cookies: Required for Site functionality (e.g., session cookies for navigation).
b. Analytics/Performance Cookies: Help us understand user interactions (e.g., Google Analytics).
c. Cookie Control: You can disable cookies in your browser settings. However, blocking certain cookies may affect Site performance or features.
5. STORAGE AND SECURITY OF YOUR INFORMATION
We implement administrative, technical, and physical safeguards to protect the personal data in our possession against unauthorized access, alteration, disclosure, or destruction. We limit employee access to personal data to those who require it to perform their jobs.
That said, no data transmission or storage system can be guaranteed 100% secure. You are responsible for safeguarding your own devices and communications. If we detect or are informed of a data breach affecting your personal information, we will notify you and the appropriate authorities in accordance with relevant laws and take steps to mitigate any potential harm.
6. DATA RETENTION
We will retain personal information for as long as necessary to fulfill the purposes described in this Policy, which may include completing service requests, maintaining business records, complying with legal obligations such as tax or accounting requirements, and resolving disputes or enforcing our contractual agreements.
When we no longer need personal information for these purposes, we will either delete it securely or anonymize it so that it no longer identifies you. Retention periods may vary depending on:
a. Type of Information: For example, contact form inquiries may be kept for a reasonable period to track past communications; sub-contractor applications may be kept longer if you become part of our network.
b. Legal Requirements: Certain business or financial records must be retained for several years.
c. Technical Data: Usage analytics are often stored in aggregate or anonymized form after we no longer need raw data.
7. YOUR RIGHTS AND CHOICES
Depending on your jurisdiction, you may have rights regarding the personal information we hold about you, such as:
a. Access and Correction: You can request access to or rectification of your personal information to ensure accuracy and completeness.
b. Deletion (Right to Erasure): You may ask us to delete your personal data, subject to legal exemptions. If deletion impairs our ability to provide services you requested, we will inform you of the implications.
c. Opt-Out of Marketing: If we send you marketing emails (by your consent), you can unsubscribe at any time by contacting us directly. We will still send transactional or service-related communications if needed.
d. Cookies Preferences: You can disable or manage cookies in your browser. However, blocking certain cookies might degrade Site functionality.
To exercise any data-related rights or make inquiries, please contact us. We may request verification of your identity before fulfilling certain requests.
8. CHILDREN’S PRIVACY
Our Site and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you are under 13, please do not submit personal data to us. For minors aged 13–18, any use of our services should be under the supervision of a parent or guardian.
9. INTERNATIONAL USERS
Our primary operations are in the United States. If you access the Site from outside the U.S., please be aware that your data will be transferred to, stored, and processed in the U.S., where data protection laws may differ from those of your country. By using our Site or otherwise providing information, you consent to the transfer of your personal data to the U.S. for processing according to this Policy.
10. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to align with changes in our practices, technologies, or legal requirements. If we make material changes, we will post the revised Policy on this page with a new Effective Date and, if appropriate, provide a more prominent notice on our Site. Your continued use of the Site after the updated Policy is posted indicates your acceptance of the changes. We recommend checking this Policy periodically for updates.
11. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: nltowrecovery@gmail.com
Phone: (651) 300-4126
If you require a physical mailing address for written correspondence (e.g., to mail privacy-related requests), please email or call us, and we will provide our official address. We strive to address your inquiries or requests promptly and appreciate the opportunity to resolve any issues or concerns.
Thank you for trusting Northland Tow & Recovery LLC with your personal information. We value your privacy and are dedicated to safeguarding the data you share with us.